Web Performance Optimization

Web Performance Optimization (WPO) has been something I've applied to websites for a long time but it is only in recent years that is is starting to become more mainstream what with the likes of Google pushing for web developers to take it seriously and changing their ranking algorithm to reward faster sites.

As with most things though, it's about what is best for your users and a fast loading, quick to navigate site mkaes a big difference - particularly for ecommerce websites or websites of businesses in a competitive industry.

WPO is not an option in my opinion, it's a must. As part of my standard process I implement front end engineering and back end engineering techniques to speed sites up.